Baja Basics

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Problem
Not enough growth with their advertising due to poor advertisement organization and lack of back end optimization

Solution

  • Organized campaigns into portfolios

  • Performed full keyword research

  • Added additional campaigns to supplement for missed opportunities

  • Optimized current campaigns for better service

  • Optimized back end of listings to increase placement and lower CPC

Outcome

The first month lowered the ACOS 50% and increased revenue 50%.

 

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