Baja Basics

Problem
Not enough growth with their advertising due to poor advertisement organization and lack of back end optimization

Solution

• Organized campaigns into portfolios

• Performed full keyword research

• Added additional campaigns to supplement for missed opportunities

• Optimized current campaigns for better service

• Optimized back end of listings to increase placement and lower CPC

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Outcome

The first month lowered the ACOS 50% and increased revenue 50%.